The beginning of the year.

New Year's Day is said to be the oldest celebration in Japan.
Of all the events and customs, it can be said that this is the culture that has been most cherished by the Japanese people.

Starting with the New Year's preparations, people spend two weeks cleaning their homes, preparing for the celebration, and preparing decorations and offerings such as a shrine for the New Year's deity.
The character "正" in "New Year" contains the meaning of the beginning of the year and the beginning of a new year.

After New Year's Eve, the important day comes when the whole family welcomes the new Toshigamisama with the rising sun.