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Sunny Living Hina Dolls


Haretomi no Hina Dolls

Hina dolls are a symbol of family wishes to protect children from misfortune,
This doll is displayed on March 3rd, the Girls' Festival, with the hope that people will find happiness in life.


Focusing on the "Original Hina Dolls for a Sunny Life"
We carry a wide selection of special Hina dolls that you won't find in other stores, including the popular Puca series and works by artists.

Haregure Original Hina Dolls

Hanakoromo

A stylish and playful Hina doll with a genuine, compact design. Choose from 6 different costumes and 3 different folding screens.
A popular compact prince and princess ornament.

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Haregure Original Hina Dolls

Seasonal Colors -Tokiiro-

These charming Hina dolls depict the seasonal scenery of Japan.
Its classic yet simple design makes it a beautiful addition to any room.

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Haregure Original Hina Dolls

Kimono Hina Doll

The "New Traditional" Hina dolls are somehow nostalgic yet new, with a fun and innovative color scheme. They are authentic Hina dolls that look beautiful as an accent color in any room.

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Haregure Original Hina Dolls

Flower Banquet -Ai Haibara's Hina Doll-

By combining art with traditional Japanese culture, Hina dolls, and working in collaboration with wood sculptor Ai Haibara, we have created a completely new Hina doll.

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Q&A

About Hina Dolls

What is the first festival?

What is the first festival?

Hatsuzekku refers to the first seasonal festival celebration that a baby undergoes after being born .

For girls, the first festival is the Peach Festival on March 3rd, and for boys, the first festival is the Boys' Festival on May 5th.

On a girl's first festival, Hina dolls are displayed and family and relatives gather together for a celebratory meal.

This is an important event that expresses the wish that children will grow up healthy and happy.

What are the Peach Festival, the Doll Festival, and the Girls' Festival?

What is the Peach Festival?

The Peach Festival is a ritual to ward off evil spirits that was held on the day of the snake in early March .
Officially, it is called Joshi no Sekku.

In ancient China, there was a custom of purifying oneself by water on this day to ward off evil spirits, and this custom was brought to Japan.
In Japan, this custom overlapped with the custom of "Nagashibina," in which paper dolls are entrusted with impurities and floated down a river, and eventually became established as an event held on March 3rd.
The festival on March 3rd is called "Peach Festival" because it is the time when peach blossoms bloom.
Peaches have long been considered an auspicious flower, believed to ward off evil spirits and bring longevity and prosperity to descendants.
As a result, it has become widely known as an event to pray for the healthy growth and happiness of girls.

Why do we display Hina dolls?

Hina dolls are substitute charms

The reason for displaying Hina dolls is to pray for protection from misfortune for children .

Since ancient times, dolls have been considered substitutes and have served as talismans to protect against illness and misfortune.

Hina dolls are given as "once in a lifetime charms" to accompany girls from the time they are born until they become independent, wishing for their healthy growth and happiness.

Who buys Hina dolls?

Traditionally, Hina dolls have been given as gifts by maternal grandparents .

This custom is said to have originated from the custom of giving gifts to the bride's new family as a consideration to avoid causing trouble to the bride's family, and as a wish for the healthy growth of the grandchild from the mother's family.
However, nowadays, it is more common for families to discuss and decide on the gift together , rather than sticking to old customs. Sometimes both families will buy the gift in half.

What's more important than who buys it is the desire to make the child happy .

Hina dolls are still received as gifts from grandparents and parents, and are treasured and displayed as "children's once-in-a-lifetime talismans."

When should Hina dolls be displayed and for how long?

When to start decorating

It is said that it is best to display Hina dolls from the beginning of spring (around February 4th) until mid-February .

Risshun is the day when spring begins on the calendar, and putting out the Hina dolls at this time strengthens the meaning of "celebrating the arrival of spring."

Depending on the region or household, there is a legend that if you decorate it on "Usui no Hi (around February 19th)," you will be blessed with good fortune in finding a partner.

Display period

Hina dolls are displayed until the Girls' Festival on March 3rd .

Once the festival is over, it is considered best to put things away as soon as possible.

The saying that "if you keep it on display for too long, you will be late in getting married" actually comes from the wisdom of everyday life that "you should put it away early to prevent it from getting damp and damaged."

Time to tidy up

After Hinamatsuri is over, it is recommended to choose a sunny, dry day to put things away .
Dolls are sensitive to moisture, so storing them properly will help them last longer.

Do my second and third daughters each need a doll?

The Hina dolls are said to stand in for the children and act as talismans to protect them from misfortune .

For this reason, it has long been believed that each daughter should have one Hina doll, and it is considered ideal to prepare a doll for each of the second and third daughters .

However, due to housing conditions and limited space for display, many families nowadays choose to decorate with small items or add "personal charms" such as name flags or checkered dolls.

It's fine if each one is small, but it would be nice to have them hold a Hina doll.

Customer reviews of Hina dolls

  • I love the design that fits into modern life

    I was looking for a size that I could display in a limited space. The "Hare to Kurashi" Hina dolls respect tradition while also being designed to fit modern lifestyles, and I felt like they were exactly what I was looking for. They are compact yet have a presence, and they fill the living room with the gentle air of spring.

    Purchased item: Hanakoromo two-panel folding screen. Mr. K, Tokyo (apartment resident)

  • I was able to choose it with confidence as a gift.

    I chose this item because I wanted to give something special to my first grandchild for his first annual festival. It has an elegant appearance and is carefully crafted down to the smallest detail, so I felt at ease giving it to him.
    My daughter and her husband were also pleased, saying, "It fits in nicely with our room," and the whole family was able to celebrate the festival in a warm and cozy atmosphere.

    Purchased product:
    Hanakoromo Washi Light (Shippo)

    Mr. T, Hyogo Prefecture (gift for his grandchild)

  • It is a Hina doll that will warm your heart.

    I fell in love with the soft expression and gentle color at first sight. When it arrived, it was even more elegant than the photo and blended seamlessly into the atmosphere of the room. Every time I see it, I feel a sense of calm and relief.

    As my daughter grows, I hope to be able to welcome many more springs with this Hina doll.


    Purchased item: Hana no Utage (Flower Banquet) - Mr. N, Okayama Prefecture (for his child's first festival celebration)

  • Attracted by the world of KIMONO Hina dolls

    From the first time I saw it, I was drawn to the colors and modern patterns of the kimono. Although it is traditional, it somehow fits seamlessly into modern life, and it looks natural when displayed in the living room; in fact, it brightens up the space.

    My daughter looks at the cute dolls with joy. It's the kind of doll that I look forward to displaying every year.

    Purchased item: KIMONO Hina Doll (Vivid Material)
    Mr. A, Kanagawa Prefecture (displayed in the living room)

  • An elegant and unique compact Hina doll. I'm glad I found it.

    This Hina doll was created based on the concept of Pillow Books. I fell in love at first sight with its calm colors and dignified appearance. It is not too flashy, yet has a very elegant atmosphere. Its face is also gentle, and my heart warms every time I look at it.
    I couldn't find anything compact with a classic image, so I'm really glad I found this. My daughter is very happy, as it's exactly what she imagined.
    I want to cherish it as a family.

    Purchased item: Yuugure
    Mr. S, Aichi Prefecture (gift for his grandchild)

  • Beauty you'll want to pass on


    I was looking for a traditional Hina doll that exuded elegance, and I came across "Jirozaemon," which showcases the artisan's handiwork. I looked at many other websites, considering the price, but Jirozaemon had photos of the display and every detail, and the descriptions were detailed, unlike other sites, so I was able to make the purchase with confidence.
    The actual dolls are truly magnificent, and have a presence that makes them something you'll want to pass down for generations. Thank you so much.

    Purchased item: Jirozaemon Hina Dolls, Kyoto Prefecture, Mr. M

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