Generally, it lasts about one month from December 13th (the beginning of the New Year) to January 15th (Little New Year).
A Japanese New Year's culture of decorating to celebrate girls (prayer) - [Hagoita]
[Living with Sunshine -Puca-]

① Carefully designed
Throughout the Puca series, we have paid particular attention to size, color scheme and design so that each product will fit into your family's life from the moment it is brought into your room .

② As children grow
It can change with the seasons and with the child's growth.
I want you to enjoy the celebrations no matter how old you are.
With this in mind, the Puca series was created with the concept of "touch, play, and display."
3. Puca blends in with everyday scenery
Children's growth is happening in their everyday lives
Just as Japanese celebrations are a "culture that lives in everyday life,"
A child's growth can be felt in everyday life.
We hope you will incorporate sunny days into your daily life.
④How to play Puca's HAGOITA

Let's interact with the wooden parts little by little by holding them and inserting them into the shuttlecock shape. Take good photos of your little hands holding the parts. As your child grows, every year they will have a wonderful memory to celebrate with Puca.

Please take a photo of your child's profile as they concentrate. It can also be used as an educational toy, helping children to think about the order of colors and remember motifs.

Have fun fitting the pieces into the shuttlecock shape like a puzzle.
Can you fit all the parts together? It's surprisingly difficult, even for adults.
Try it with your whole family!
Let's practice hitting paper balloons with our hands. Unlike regular balloons, it's difficult to control the amount of force you use. Many children will pop a paper balloon at first because it's their first time experiencing it. Be gentle and soft.

By continuing to celebrate every year, you will experience nature and culture and acquire a sense of the seasons. At the turning points of the seasons, you will learn how to enjoy and spend each moment. Spending fun times with your family will become irreplaceable memories and soon become the foundation of your life.
⑤ Lifestyle changes as you grow

As your child grows, the amount of luggage increases.
Your family may grow or you may need to move house.
The compact design will always fit into your life, adapting to the changing lifestyles of your family. No matter how busy you are, you can easily decorate.
I want you to use your precious time as enjoyably as possible.
4. Quality that makes you want to display it forever
The wood ages so that you can treasure your memories forever.
We want you to experience the quality of our products.
Puka's HAGOITA is made from beech wood, which is used in Scandinavian furniture and blends in well with any interior design, making it something you grow to love over time.▲You can have your child's name engraved on the plum motif part.
5. Celebrations in everyday life
What can you do this year? What can you do?
What will I be able to do next year?
"Last year all we did was play with blocks."
When I suddenly realize how much I've grown, the days I've spent like this all seem to have been worth it.
I realize that it was always a special everyday life.
As the seasons change, what will you be able to do next year?
Bring that fun to your family.
The Puca series was created with the hope that you will be able to celebrate with your child for as many years as possible .
Please enjoy it as a record of your growth.
model: Instagram @puku.puku_chan
photographer: Instagram @chihi_film
▼Products featured in this article

[Puca] HAGOITA