All blocks have mechanisms that make fun sounds.

When your child is not yet ready to stack blocks, you can play with them by rolling them. Cylinders roll smoothly, and octagons make a rattling noise as they roll. You can enjoy watching which sides have patterns visible and which don't, and the changes that occur as the blocks roll.

Not only can you stack them, but you can also play with them by pretending they are different things, so they can be enjoyed for a long time even as your child grows.

Even if your child has more siblings or friends come over to play, they can all play together happily♪

Easy to take out,
Easy to clean up

The wooden box is slightly lower than the blocks, making it easier to take them out. Lines are printed on the bottom, so children can play with it like a puzzle and develop the habit of tidying up.

Uses paint that is safe for babies to lick

The paint used is food sanitation compliant, so it's safe to lick! You can play with it without worry.

Perfect for a birth celebration or birthday gift

The warm white wood base and bright, gentle colors make it easy to match with any interior decor, making it the perfect gift.

GENI
About EdInter

GENI was born when a preschool was established. At the time, the only wooden educational toys available were expensive imports from Europe. So we started planning and manufacturing our own wooden educational toys.

The origins of EdInter's manufacturing can be found in an early childhood classroom established in 1988. In this classroom, children from birth to elementary school age have developed their sensitivity, creativity and thinking skills through play that utilizes the five senses. Valuable toys have been developed through trial and error with early childhood education experts and children. The GENI series is based on evidence-based principles in everything from safety and design to materials. It is a brand that provides educational toys that support children's growth.

With a focus on safety and quality, the company offers products with warm designs that foster sensitivity and intellectual development. There are a wide variety of items that encourage growth while playing, such as building blocks, puzzles, and play sets. Based on the philosophy of "nurturing the mind through play," the products are widely used in homes and childcare facilities. The company is also known for making products that are environmentally friendly.