Collection: [Brand] Iori

A rich life begins with towels.

As a towel specialty store, Iori is exploring the possibilities of towels, from everyday items to lifestyle products that enrich your life.
Imabari, located in the northern part of Ehime Prefecture in Shikoku, formerly known as Iyo Province, is the largest towel production area in Japan, with over 110 years of history and tradition, having developed thanks to its warm climate and abundant water.
We will propose products that only "Iori" can offer, taking advantage of the technical capabilities of our traditional production area and the knowledge and experience of our specialty store. Please enjoy our products that will make your daily life more enjoyable.