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Various celebratory events that have been passed down in Japan since ancient times

In the year from when a child is born until their first birthday, there are many events to celebrate the birth and pray for their healthy growth. We will introduce the various celebratory events from 0 to 1 year old, their meanings, and what to prepare for each one.

Wishes for the baby's healthy growth and feelings of gratitude for its safe growth are expressed in these events, which are filled with love for babies.

We hope that you and your family can create wonderful memories while enjoying the culture as the seasons change.
These memories will be a great gift for your child someday.

Pregnancy/Maternity

  • Pregnancy/Maternity

    It is said that it takes about 10 months and 10 days from pregnancy to birth, but in reality, it is said that the period from finding out that you are pregnant to giving birth is about 9 months.
    Maternity life seems long but goes by in the blink of an eye. Parenting begins during pregnancy, not after birth. As you prepare to welcome your baby, cherish the time you can spend with your current family.


    [Pregnancy Gift] When giving a gift as a gift, you should be careful about the timing of the gift. Just in case, make sure to send the gift after your pregnancy is stable . Generally, the stable period of pregnancy is said to be around the 5th to 7th month of pregnancy. Also, baby goods are not allowed as pregnancy gifts.

  • Obi celebration/5th month pregnant


    The traditional "Obi-iwai" ceremony is held on the day of the dog in the fifth month of pregnancy. A belly band is wrapped around the woman's stomach to celebrate the pregnancy, and prayers are offered at shrines and temples for a safe birth.

    The fifth month of pregnancy is when you enter the stable period and feel relieved. By celebrating with an obi, you can ease your anxiety about childbirth and feel closer to it.


    >>Reading: Living a healthy life <Obi celebration> <<
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＜Obi celebration＞ product items

Childbirth/birth

  • birth/birth

    The beginning of a new life.

    The excitement and joy of holding a small baby to my chest and meeting an irreplaceable life is immeasurable.
    It's time to realize the preciousness of life, which still feels fleeting.
    I sincerely pray for your baby's healthy growth and your family's health.

    If you are sending a baby gift, it is best to send it within 7 days to a month.
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Oshichi-ya / 7th day after birth

  • Seventh Night / Seventh Day Later

    The name is decided on the seventh night after the baby's birth, and prayers are offered for the baby's healthy growth.


    On this day, it is believed that the baby leaves the protection of the birth god, and it is customary to officially name the baby.
    A naming book with the baby's name written on it is displayed on the Shinto altar or tokonoma alcove, and a celebratory meal is enjoyed around the family.

    >>[Oshichi-ya] Origin, History and Celebrations<<
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Shrine visit/30 days after birth

  • Shrine visit / (from birth to one month)

    The Omiyamairi is a traditional event that has been passed down since ancient times to greet the local guardian deity on the safe birth of a child. Around one month after birth, people visit shrines and temples to pray for the baby's healthy growth.

    It is customary to perform the ceremony on the 31st day after birth for boys and the 32nd day for girls, but you should prioritize a day of good weather and when the baby is in good health.


    >>[Shrine visit] Origin, history and celebrations<<

First meal (100th day celebration)/100th day after birth

  • First meal/100th day celebration

    Okuizome is a traditional event with a long history that has been held since the Heian period.
    This is a celebration held to commemorate the 100th day after birth.


    This is a ritual to pray for the baby's healthy growth by having the baby imitate eating, with the wishes that the baby will never have to worry about food for the rest of its life and will grow up healthy and free from illness.


    >>[Okuizome] Origin, History and Celebrations<<
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Half Birthday/6 months old

  • Half Birthday/6 months old

    Celebrating half a year since I was born. This is the time when you can feel your baby's growth in various ways, such as being able to roll over and starting to eat baby food.


    Babies grow at a dizzying pace, and the idea is to celebrate and record their growth over the past six months to preserve them as memories. There are also more ways to enjoy the celebration.
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first new year

  • Girls' first New Year's celebrations/Hagoita decorations

    Hagoita are displayed during the first New Year as "charms" to pray for good health and healthy growth for children.

    Hagoita originated in the Muromachi period, when women would play shuttlecock to celebrate the New Year at the Imperial Court. The game had the meaning of "warding off evil spirits" and "warding off misfortune."


    >>[Hagoita decorations] Origin, history and celebrations<<

  • Boy's first New Year's celebration/Hamayumi bow decoration

    Hamayumi arrows are displayed during the first New Year as talismans to pray for the health and prosperity of children.

    Since ancient times, bows and arrows have been said to possess spiritual powers, and the "demon-slaying ritual" event known as "Tsuina," in which a bow is shot at a target during the New Year, was most popular during the Heian period.

    >>[Hamayumi Decorations] Origin, History and Celebrations<<
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What is the first festival?

The Hatsu-Sekku celebration refers to the first seasonal festival that occurs once in a lifetime.


This is a traditional event and ceremony, just like "Omiyamairi" (a shrine visit) and "Okuizome" (first meal). The family gathers around a celebratory meal to express gratitude for the baby's birth and their hopes for its healthy growth.

Especially in the first year after birth, we often feel the preciousness of life. Let's have a warm and meaningful first festival, feeling the weight of the baby, praying for the baby's healthy growth, and expressing gratitude for the baby's birth.

Peach Festival

  • Girls' Festival March 3rd

    "Peach Festival" is a celebration day for "girls"

    The Jōshi Festival is also known as the Peach Festival, as it is celebrated around the time when peach blossoms begin to bloom. Families with girls display Hina dolls and pray for their healthy growth and happiness.


     >> [Girls' Festival] Origin, History and Celebrations <<
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Boys' Festival

  • Boys' Festival May 5th

    "Tango no Sekku" is a day of celebration for "boys."
    　

    People celebrate with wishes such as "May they find happiness in life" and "To grow up healthy, strong, and vigorous," by displaying May dolls and carp streamers.

    >>[Tango no Sekku] Origin, History and Celebrations<<
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Birthday/Isshomochi celebration/1 year old

  • Issho Mochi Celebration

    A one-sho (1.8 liters) worth of round rice cakes is wrapped in a furoshiki cloth, symbolizing that the person will never lack food for the rest of their life.
    The baby is then shown walking around with it on its back, to show that it has grown up safely.

    There is also a ritual called "Surutori," in which an abacus, brush, money, etc. are placed in front of the baby and the baby's future is predicted based on which one he or she chooses.

    >> [Issho Mochi Celebration] Origin, History, and Celebrations<<

[The "HARE Backpack" is perfect for celebrating Issho Mochi]