Fun to look at, shake and stack!
Perfect for your first blocks!
Perfect for birth celebrations and birthday gifts

Each block shape has a different material and number of sound mechanisms, resulting in a wide variety of sounds. Even babies who can't play with blocks yet can start using them as teething rings, shake them to enjoy the sound, line them up, break them down and stack them, and discover many things as they develop, so we aimed to create blocks that can be played with for a long time without getting bored.

Baby-friendly design

They are easy to hold in the palm of your hand and easy to stack. And yet they're not heavy! The secret is... the inside of the blocks is hollow to accommodate the sound mechanism. They're not heavy and they're not too big to swallow. This is one of the reasons why you can let your child play with them without worry.

Comes with a convenient wooden box for fun tidying up

The wooden box is slightly lower than the blocks, making it easy to take out and play with. All the blocks fit snugly in the wooden box, making it easy to carry and easy to put away while having fun like a puzzle.

This educational toy can be enjoyed for a long time as your child grows. It is the perfect gift for a celebration.

The warm feel and gentle atmosphere that only wooden toys have is one of their charms. They are recommended as gifts because they will be useful for a long time.

GENI
About EdInter

GENI was born when a preschool was established. At the time, the only wooden educational toys available were expensive imports from Europe. So we started planning and manufacturing our own wooden educational toys.

The origins of EdInter's manufacturing can be found in an early childhood classroom established in 1988. In this classroom, children from birth to elementary school age have developed their sensitivity, creativity and thinking skills through play that utilizes the five senses. Valuable toys have been developed through trial and error with early childhood education experts and children. The GENI series is based on evidence-based principles in everything from safety and design to materials. It is a brand that provides educational toys that support children's growth.

With a focus on safety and quality, the company offers products with warm designs that foster sensitivity and intellectual development. There are a wide variety of items that encourage growth while playing, such as building blocks, puzzles, and play sets. Based on the philosophy of "nurturing the mind through play," the products are widely used in homes and childcare facilities. The company is also known for making products that are environmentally friendly.