Hinamatsuri is a day to show affection


The first festival after birth, the Peach Festival, comes every year as the seasons change. It is a celebration day when you can feel your child's growth once again as you accumulate memories every year. It is a culture of praying for the growth and happiness of children at the turning point of the season.
A form of celebration unique to Japan.

I hope he grows up healthy.

A collection of original Hina dolls for a sunny life


We have a unique selection of products, including original Hina dolls, the ever-popular Puca series, and items by other artists.
As a new initiative, we will be offering a blessing to all of our Hina dolls before delivery so that you can celebrate the festival with peace of mind. We hope you have a wonderful Girls' Festival.

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「上巳の節句」から「桃の節句」へ ― 呼び名の変遷 ―

From "Joshi no Sekku" to "Momo no Sekku" - The change in name -

As the ancient Chinese calendar and customs ...
男雛と女雛、左右どちらに並べるの？

Should the male and female dolls be placed on either side?

- The meaning behind the difference between ma...
桃の節句と邪気祓いの深いつながり

The deep connection between the Doll Festival and exorcising evil spirits

-- Wishing you the coming of spring and good he...
現代の「初節句」につながる風習の始まり― うまれてきたことを、心からよろこぶ日 ―

The origin of the custom that led to the modern "Hatsu-Sekku" - A day to truly celebrate the birth of a child -

　 We celebrate the Doll Festival as the "first...
江戸時代に広がった雛祭り文化― 雛人形が“家族の行事”になっていった時代 ―

The spread of Hinamatsuri culture during the Edo period: The era when Hina dolls became a "family event"

A gorgeously decorated tiered display and a wa...
雛人形はなぜ段飾りになったのか？〜暮らしの中で生まれた、美しいかたち〜

Why did Hina dolls become tiered displays? ~A beautiful form born from everyday life~

When one thinks of the Girls' Festival, the ...
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